A feature at the news site , has profiled a handful of startups that are purportedly poised to “disrupt” the moving industry in the Seattle-area. “Before they pulled up,” the article says of these new business models, “the only real option had been the do-it-yourself, U-Haul-type national companies, or local two-guys-and-a-truck operations.”
But that’s not really true. has been in business since 1985, and for a good deal of its life its store locations have been spread across four states, offering everything from moving boxes to custom crating to relocation services. Far from being a “two-guys-and-a-truck operation,” we’re equipped to cross-country shipping services or local relocation services in Los Angeles, Seattle, or elsewhere on the West Coast.
So we think the history of our own company raises the question: Does the moving industry really need disrupting, or is it just a matter of current customers not fully exploring their options before picking either an impersonal do-it-yourself carrier or an unproven local service?
It’s also unclear whether any of the startups highlighted by OZY offer a better alternative to either of those. The article compares one of them to Uber. But are you really better off paying a stranger with a pickup truck to move your precious belongings, as opposed to paying for a reliable and highly experienced Los Angeles shipping service?
Another of the new startups simply partners with existing shipping services to help them fill un-laden trucks that are already heading to your destination. But a business that has been successful for as long as Box Brothers ought to already be maximizing the efficiency of their .
So while the customer experience will probably be the same for you either way, you’re just as well calling a many-guys-and-many-trucks operation that has been in the business for three decades, rather than a startup that isn’t really changing the way your belongings get moved to your new home.