Articles

Old School Marketing

Old School Marketing

Marketing the old school way.
Going out, Parking, and walking, visiting any business that could
benefit from our services, which is just about everyone out their, and
talking to the owners, managers and employees (Once again) seems to be
paying off. Since my first visit to Mini-pac, introducing myself as
the new manager and our improved, reliable, consistent and always
opened service, I have received around $300 in referral sales. So
yesterday I showed up with two small platters of assorted donuts and
crescents, Nothing extravagant, fairly simple, and you would of
thought I was bringing them the million dollar winning lottery ticket.
I said, “I’m here bearing gifts.” Told them who I was and Box
Brothers, both the man and the young lady remembered me from the first visit,
the other Women, the manager, I did not recognize.
I said that this was just a little thank you for the referrals that
had been coming from them, She said, “Oh you really didn”t have to do
that.” I told her that I’m a big believer in working together with
businesses, I said that there are services that you provide that our
store doesn’t, like mail box services. I said that the occasion to
send them referrals has not come up yet, so to show my appreciation in
another way I brought food. And who doesn’t appreciate food. She said
to me again, “Yes, but you didn’t have to do that.”
I looked at her and said, “Yeah but that’s how we do it. “WE do it old school.”
You should of seen the Smile come upon her face when I said that. She
literally got up from her desk, walk over to me, shook my hand and
introduced every body to me. We talked for a while, and then I left.
Leaving with a really good feeling as well as a surprising one. It
seems like standard business courtesy and old school marketing
have become almost non existent.
On another bit of news I had the Furniture store call me, told me
that they were happy that I stopped in and invited me to a community
mixer hosted by UFM Designs. In which I will be attending after work
this evening.


Thank You
Dave Collins
Box Brothers – Lomita
310-530-8986
dcollins@boxbros.com

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