In January it was announced that Loot Crate, the subscription shipping service for gamers and self-described geeks had begun shipping to New Zealand. The company already serves the US, Canada, and several countries in Europe, and its expansion across the Pacific indicates that there is continued strong growth for companies that use custom boxes and direct-to-consumer crate shipping as a major part of their business model.
Already that model has been repeated with several other industries and consumer interests, filling branded, custom moving boxes and miniature shipping crates with merchandise for horror film fans, health nuts, fashion and beauty aficionados, and others. Expect to see more of the same in the future, as entrepreneurs continue to tap into the thrill of surprise, as well as the growing consumer expectation for convenience shipping.
It’s a model that new entrepreneurs would be well advised to consider as they look for lucrative opportunities in retail. If networking and forming business partnerships are your forte, you may be halfway to developing a business along those lines. For companies like Loot Crate, partnership with key brands helps to keep costs low as they ship their custom boxes in bulk. Apart from curating each shipment, your only real challenge is to partner with a shipping service in Los Angeles or Seattle or wherever you’re starting up, which can reach all of the markets you hope to expand to.