UK-based ferry operator DFDS has devised a unique approach to art shipping: produce the art while it’s in transit.
Okay, that’s not exactly their pitch, but it is one way of thinking about the company’s new artist in residence program, which employs mixed-media artist and instructor Izzy Moreau to conduct workshops on their English Channel and North Sea routes, and to produce artwork inspired by sea travel.
The DFDS program is considered to be the first of its kind, and Moreau hopes that her work will inspire children and other artists to continue traveling and to create art based on their sights and experiences.
And wouldn’t it be neat if this unique program also inspired similar programs in the US and particularly on the West coast. There’s a lot of art being produced, appraised, bought, and sold in these communities, from Seattle to San Francisco to Los Angeles.
And thus there are shipping companies moving boxes of new and old art up the coast and elsewhere. There’s probably room for art supplies among those shipping supplies, and a fresh canvas among the shipping crates. Maybe an sea-bound artist-in-residence program in this area would be a good marketing gimmick for a local shipping service, and a good way for a local artist to bring some unique attention to her work.